Before you dive headlong into SEO or social media marketing, you need a comprehensive digital marketing strategy to use as a roadmap. The internet is a big place, so if you are going to use the web to attract, engage, and convert customers, you need to have a multifaceted approach.
At Soft Company, we have experience in all types of digital marketing. In partnership with you and your team, we will devise a plan that incorporates website optimization, SEO, paid search, social media presence, email marketing, and even paid ad placement. We can work with businesses of all shapes and sizes, from local mom-and-pop stores to national franchises. No matter what your business does or how much money you have to spend on digital marketing, we will build a strategy suited to your brand, your budget, and your consumer base.
We aren’t shooting in the dark, either. We chose our brand name for a reason, and it’s right there in our motto: we deliver “Results You Can See.” By preparing weekly and monthly reports about our campaigns, we give our clients complete transparency about what they are paying for and what they are getting out of it. Our detailed charts and graphs allow you to see the progress of your campaigns, making it easier to allocate and reallocate your budget over time. We’ll even give ongoing recommendations for how you might optimize your campaign further.
Statistics show that the number one result for any given Google search gets roughly one-third of the traffic from that search. In other words, the closer your business can get to the top of a search results page, the more traffic you are going to get. Since traffic drives engagement, conversions, and revenues, it’s no surprise that most online marketing campaigns begin with search engine optimization.
At Soft Company, we use ethical and proven strategies to give your site a powerful and organic SEO boost. To start, we never use black hat techniques or SEO strategies that go against Google’s standards. Black hat strategies can sometimes deliver quick jumps to the top of a search result page, but Google penalizes those sites. As a result, black hat SEO will always harm your site more than help it.
Instead, we focus on creating functional, easy-to-use websites and loading them with rich, unique, and engaging content. Of course, the content we create for you—from website landing pages to blogs—is based on relevant keywords. We do our homework to identify the search keywords that are most likely to deliver qualified leads to your site. We choose keywords based on a range of criteria, including your industry, the products and services you provide, your location, and more. We also pay attention to how competitive keywords are, so you don’t end up targeting a keyword for which you could never hope to rank on Google.
Keywords are at the core of SEO, but they are not the entire equation. On the contrary, keyword-driven content also has to be well-written, interesting, and fresh. At Soft Company, SEO is as much about content marketing as it is about keyword optimization. We write content that answers common questions, provides readers with new information, sparks social media shares, and converts customers. Better content gets more clicks, and pages with more clicks do better in Google search results.
Add other factors of SEO—such as on-page optimization (meta description tags, image tags, etc.) and off-page optimization (outreach posts and backlinking strategies)—and Soft Company is the perfect partner to help your business snag that top Google search slot. Whether you need SEO for local search, SEO for e-commerce, or SEO for a national brand, we know what to do to deliver results.
Organic SEO is the best, most reliable, and most cost-effective way to get your business near the top of a Google search. However, paid search—the other category of search engine marketing—has some unique benefits of its own.
With pay-per-click marketing platforms such as Google AdWords, you can get faster results than SEO can offer. Perhaps you are launching a brand-new business or adding a new product or service to your offerings. SEO campaigns take time to develop and take longer to show results. If you need to get your page to the top of Google’s search results page now, paid search is the way to do it.
At Soft Company, we can help you identify the best keywords, write the best headlines, and set up your Google AdWords campaign so that it is targeted toward the most suitable people. There is a learning curve to paid search marketing, but thanks to our years of experience doing PPC both for our business and other brands, we’ve already mastered it are a certified Google Adwords Partner. As a result, we can deliver quick AdWords results for your business while making sure your budget goes as far as possible.
Responsive website design is the most efficient and cost effective way to ensure your site provides a seamless user experience across all device types. With smartphone and tablet usage expected to surpass desktops in 2014, it’s important to deliver mobile-friendly content when and where your users want it.
A Responsive Website is built by using a fluid grid system that adapts to fit the screen size of the device it’s being served on. Content is managed via a single CMS, which leads to cost and time savings when compared to the old days of building and managing separate sites for each device type.
Mobile application design and development is a fun and challenging experience for everyone involved. With over 1-million apps currently available in the Apple App Store alone, competition has never been higher. Building a market-ready App requires careful planning and technical execution, as well as a creative marketing strategy.
We provide end-to-end solutions for client’s seeking to plan, develop and launch a native mobile application for iOS or Android. We offer comprehensive services that include upfront research and planning, creative design and development, and marketing campaigns.